What a nice flooring company!


Because of my flooring project I wrote about here, I connected with a nice company called Flooret. This company sponsored a photo shoot for me from a local photographer. So I am excited to share some wonderful pictures that I didn’t take with my little iPhone.

Why would they do that?

When I started this remodel project I had several goals and vying priorities.

  • keep the costs reasonable

  • have a solid budget planned ahead for everything I could think of, each and every fixture

  • feel competent in how a house “generally” works: hvac, water, wiring, etc

  • feel competent in knowing the right people for the right jobs if, no when, things break in the future

  • learn absolutely as much as I can

  • develop good relationships with local professionals so I can use them, or not use them, in the future

  • try out a few projects that I’ve always wanted to dig deeper into

That last one, try out a few projects, one of those projects was putting in my own flooring. I’m all for asking for professional help and all, but at the end of the day I really wanted to do the floor. I learned a lot throughout the remodel. One key factor I learned more clearly was how to weigh your time versus cost. Was putting my own floor in worthy of the time it would take? Would it delay my trim guy? Would I have time to do the flooring and painting since they both need to be done right after each other? Time vs cost

So, as in many other parts of the remodel, I compromised. I hired out the painting and did my own flooring. It was kind of nice knowing that I wouldn’t be painting my ceiling.

I researched a lot and the more I learned, the more I felt confident in putting in the floor. I had already planned out the type of floor I wanted.


  • super durable

  • as waterproof as possible

  • dog friendly

  • DIY install friendly

  • make the house look open and clean

  • enough texture to hide some stuff but not so much that it’s distracting

  • look modern and right with the rugs I currently have

So a vinyl floor made sense if I could find the right color.


A recent family project had used Coretec so that’s where my search started. I went to their website over and over again looking at the many color options, ordering samples, going in to local suppliers to see them in person. And I liked them, I really did. I even found a really helpful comment thread on Houzz comparing Coretec and Flooret with real pictures (not the marketing kind).

What ended up making the decision between the two brands? Two things

  • Coretec uses suppliers so everywhere I found that offered it locally required me to either have them install it. And honestly, that makes sense. There would be issues and liability when people poorly install a floor on their own that may lead back to them. But, personally, I knew that if I messed it up I would be fine with it and pay to fix the problem when I needed to.

  • Flooret doesn’t sell to suppliers, they have a website to look at options. So I made sure to order a couple samples to compare since that was all I could physically touch and see. The price was much better and I could order an amount of sq. ft. that was straightforward on the website. This meant pricing was easier to budget for and I felt more in control of the project which is what I wanted.

  • The second piece to the puzzle was that I really did not want any transition strips. And technically I’m still supposed to have them between rooms in doorways (so the floating floor doesn’t shift too much) but I think they catch dirt and make it look less nice. But there’s a big deal in needing transition strips after a certain amount of feet, a run, of flooring. So long areas can look quite a seamless when you plug a transition strip it. And Coretec had a shorter run before needing a transition strip than Flooret. My longest run in the house was 47 feet which was longer the recommended 35ft distance of Coretec but less than the 70ft distance of Flooret (only this long in the newest rigid collection). This apparently is because in the Modin Rigid collection there is a limestone layer which makes it stiffer and heavier allowing longer runs without shifting.

    • This weight though does create a negative that’s worth mentioning. The planks are heavier, so when installing it does take a lot of tapping or “banging” to get them to budge into place. And from what a couple people told when when helping me with the flooring, Flooret’s LVP needs more of an angle than Coretec does when locking into place.

Since I already had my doors set when doing the flooring I had to undercut all the door jambs to get the required angle to lock the pieces together. It was very tricky in doorways! But I think the finished product is worth it to not have transition strips. Having them would’ve made the project easier though and it is good to consider.

So that’s tip #1 - Put down flooring before setting doors or use transition strips at doorways

and tip #2 - use a waste piece of flooring as the tapping block instead of a buyable “tapping block”. When I used a small piece of the flooring it just seemed to work together so much better. That’s definitely I pro tip I got from my shower tile installer guy.

Back to the fun part! Once I was done, Flooret asked me to send them a few pics and complete a survey I think by email. I’m one of those people that will try to do those extras if I had a good (or really bad) experience. Then a few months later, they contacted me personally be email. They offered a $100 refund of the $200 shipping delivery I had payed. They also said they’d like to use my house for marketing pictures, so they would pay a local photographer to take photos and I could also get digital copies of those professional photos as well! So excited! They were great to work with and even were okay with using a suggested photographer friend for the shoot, Jenna Stoller.

See pictures from the home tour photo shoot!

Javon SteffenComment